Your dream customer is the one with whom you effortlessly connect. They respect your expertise, welcome your creative insights, and contribute valuable feedback to foster a productive partnership. Financially, they're capable of investing in your services and understand the value proposition that addresses their initial challenges.

Once you've wrapped up a promising sales call with a potential client, it's time to set the stage for sealing the deal with a standout proposal. Proposals serve as your platform to showcase your creative prowess, positioning you as an expert and justifying higher rates for your design services.

Crafting an impactful brand for your client demands more than just visual flair; it necessitates injecting strategic foresight into your designs. We understand that a brand encompasses more than mere design assets and aesthetics (and if you didn’t know that, take a glance at this piece), but how do we bridge that gap?

When considering your portfolio, remember that quality outweighs quantity. While it may be tempting to showcase all your past projects to demonstrate your experience to potential clients, focusing on highlighting only the best work can be more effective in attracting the right opportunities.

Navigating Instagram hashtags might feel overwhelming, but get it right, and they're like a compass guiding your brand into new realms of audience engagement. When growing your web design or graphic design business, location-based hashtags are the secret weapons. They quietly boost your digital presence in a big way.

Starting a freelance graphic design business can often lead you to one significant hurdle: pricing your services.

Pricing can be very tricky because it comes with a lot of existing negative feelings making it difficult to talk openly about. I come from a white, middle-class family (aka lots of privilege), and growing up my family always talked openly about money.

Personally, I enjoy talking about money but I also understand that not everyone feels that way. I believe the more we talk about money and are transparent about how much we make in our design businesses the more it benefits the design community as a whole. 

So let's talk transparently about how to price your services as a freelance designer.