Exporting Logo Files
So you’ve just completed the fine-tuning of your branding project. Great! Now it’s time to package everything up neatly and send it to the client.
The array of exporting options can be overwhelming. What file formats are expected? Should you package everything? How can you set up your client for success once the project is completed? And what the heck is a MACOSX file?
In this blog, I’ll explain my go-to practices for finalizing files during the launch phase of the branding process.
File Organization
Keeping your files organized and tidy is crucial for handing them off to the client. I always start with a primary folder called “Logos” and create two subfolders: “Web” and “Print.”
Inside the “Web” folder, I create two additional folders: “SVG” and “PNG.” Inside the “Print” folder, I create two more folders: “PDF” and “EPS.”
For each of these file types, I save the logo in every brand color. If there are five brand colors, I save the logo as an SVG, PNG, PDF, and EPS in each color. For example, the “SVG” folder will contain five different SVG files, each in a different brand color.
File Types
Web Files
When exporting your web files, keep the following in mind:
Color Setting: RGB
DPI: 150
Dimensions: At least 1000 pixels on the longest side
These settings ensure that your web files are high quality and web-friendly.
SVG - Scalable Vector Graphic: An SVG is a vector image format for 2-dimensional graphics. It’s a high-res version for any digital medium that needs a logo. These can be scaled to different sizes without losing quality because they are vectors.
PNG - Portable Graphics Format: PNGs are lower in resolution and commonly used in mediums that can’t handle large image sizes, such as email or social media.
Print Files
When exporting your print files, use the following settings:
Color Setting: CMYK or Pantone
DPI: At least 300
Dimensions: 4 inches or 10 centimeters on the longest side
PDF - Portable Document Format: A versatile file format created by Adobe, PDFs are great for sending logos for printing while retaining color and quality.
EPS - Encapsulated PostScript: A vector format designed specifically for printers. EPS files are the best option for high-resolution printing. They can be edited in software like Adobe and are usually requested by printing services or designers.
Automating the Process
There is a plugin called Logo Package Express 2.0 for Adobe that can automate your logo packaging process. This plugin can generate 200+ logos in every color type and format automatically. It works best for less complex brands.
Logo Package Express 3.0 is available for a one-time fee of $119. I highly recommend this plugin to any brand designer.
Want to Learn More?
If you’re interested in learning how to charge more for branding projects, streamline your design process, and achieve client sign-offs with zero revisions, check out the Brand Process Savvy course! Click here to learn more!
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