Starting a freelance graphic design business can often lead you to one significant hurdle: pricing your services.

Pricing can be very tricky because it comes with a lot of existing negative feelings making it difficult to talk openly about. I come from a white, middle-class family (aka lots of privilege), and growing up my family always talked openly about money.

Personally, I enjoy talking about money but I also understand that not everyone feels that way. I believe the more we talk about money and are transparent about how much we make in our design businesses the more it benefits the design community as a whole. 

So let's talk transparently about how to price your services as a freelance designer.

With numerous logo styles available, each with its unique appeal and purpose, crafting the most effective one when designing a brand can be difficult. It's not just about picking a design; it's about shaping an identity that truly connects with people.

Presenting a logo concept to a client is an art form in itself. It’s the moment where strategy meets creativity, and where your hard work must be effectively communicated to make a lasting impact.

In the world of web design, time is often the most valuable yet scarcest commodity. Squarespace designers are no strangers to the pressure of tight timelines, especially during sprints where efficiency and speed are paramount. However, the advent of Artificial Intelligence (AI), and more specifically tools like ChatGPT, presents a revolutionary opportunity to streamline content creation within Squarespace projects.

In this blog, explore best practices for efficiently onboarding clients for Squarespace Sprints projects.

In this blog, we'll be breaking down this lightning-fast process, offering insights into executing a website/ design and launch within just one week. Whether you’re seeking to overhaul your project timelines or provide expedient services without sacrificing quality, this is your roadmap.

For web designers, graphic designers, and growing design business owners, Squarespace Sprints can be a powerful way to deliver high-quality websites swiftly. However, the success of such projects largely hinges on selecting the right clients. Identifying clients who are perfect fits for Squarespace Sprints is crucial to ensure smooth project progression, optimal use of resources, and client satisfaction.

In the rapidly evolving digital space, web and graphic designers, as well as growing design agency owners, are constantly seeking to stand out and captivate potential clients. One of the key steps in securing a project is the submission of a proposal that not only highlights your technical skills but also demonstrates a deep understanding of your client's needs and objectives. Squarespace, known for its elegant design and user-friendly interface, offers a host of templates and tools to help you craft compelling proposals. Here, we'll explore strategic tips and how to leverage Squarespace to create project proposals that inspire action and foster lasting client relationships.

In the fast-paced world of digital design, setting the right price for your services can be as crucial to your success as the quality of your designs. For graphic designers, web designers, and growing design agencies specializing in Squarespace sprints, establishing a profitable yet competitive pricing strategy is a delicate balancing act. In this guide, we'll explore how to find that sweet spot, ensuring your business thrives without underselling your talents.

In the realm of web design, attracting the right clients is just as crucial as delivering top-notch work. For those specializing in Squarespace web design or sprint-style offers, positioning your services to appeal to high-quality clients who appreciate and value good design is key to a successful business. This blog delves into effective strategies for making your services irresistible to the perfect client base.

In the rapidly evolving world of digital design, the ability to adapt and deliver high-quality projects swiftly is more than just an advantage; it's becoming an industry standard. Squarespace, known for its sleek templates and user-friendly interface, has long been a favorite among designers looking to create beautiful websites. However, a new trend is emerging within the Squarespace community - Squarespace Sprints. This agile approach to design projects is revolutionizing how freelance designers, design professionals, and design agency owners manage their workflows, client relationships, and ultimately, their profitability.

In the business of design, setting clear and actionable goals is essential for success. Whether you are leading a growing design firm, pursuing a freelance career, or navigating the competitive world of graphic design, thoughtful goal-setting can be the difference between a thriving or surviving business. Here are my tips on how to set strategic goals that support collaboration, partnership, growth, and the expertise that design business owners like you deserve.

Entering the world of web design is much like embarking on a quest — a journey of creating digital landscapes that captivate and navigate users. When the chosen terrain is Squarespace, a platform renowned for its blend of form and function, the expedition demands a well-planned and executed strategy. Designing a website on Squarespace within a tight week-long timeline is not only possible but can be a creative boot camp that enhances productivity. Let's unpack the first day of this intense journey where the foundation for a successful site is laid.

Embarking on a web design project within the fast-paced environment of a Squarespace design sprint requires meticulous planning and execution. As a designer, your onboarding checklist sets the tone for client collaboration and dictates project success. The following steps are essential for ensuring that you start your Squarespace design sprint on the strongest possible footing.

Graphic designers who specialize in crafting bespoke pieces often find themselves in a conundrum when it comes to selling their talents. A shift from the traditional one-and-done deliverables to a more interactive, client-driven design process can be a game-changer in these sales calls. In this guide, we'll look at how to seamlessly integrate design sprints, particularly those offered by Squarespace, into your pitch, and turn every call into a potential goldmine of opportunity.

Crafting a sales page is a crucial skill for graphic designers like you who want to scale their business. My go-to platform for creating irresistible sales pages? Squarespace. Your Squarespace sales page is more than just a digital storefront; it's a storyteller, a persuasive ally, and your best salesperson, all rolled into one. In this guide, we'll walk through the steps of creating a compelling Squarespace sales page that showcases your designs.

Color psychology is a crucial tool in the realm of branding and graphic design. The colors that businesses select for their branding materials, from logos to campaigns, are not just aesthetic choices. They have the power to evoke emotion, convey messages, and even influence consumer behavior. Understanding the psychology behind color can give designers an edge in creating successful and resonant brand identities.

Are you ready to take your career as a graphic designer to the next level? One thing that's absolutely crucial in our line of work is creating a stunning portfolio that attracts your ideal clients. A well-structured, visually appealing portfolio acts as a magnetic force, drawing in those dream projects and collaborations. Let's dive in and explore how to craft a portfolio that leaves a lasting impression.